I am Rick Edwards....
I am the founder of Prince of Tides™, a beachwear line born from resilience, healing,
and a deep love for the ocean.

In 2024, my chocolate lab NAMOR and I weathered Hurricane Helene together—a storm that reshaped more than just the shoreline in Florida's South Gulf Coast.

In the months that followed, I faced the losses from the hurricane devastation, the loss of my job and the end of a beautiful LOVE and relationship. But through it all, the sea remained constant, and Namor never left my side.
 

Prince of Tides™ is my way back to joy. It’s inspired by the laid-back rhythm of Gulf Coast life, the colors of Florida sunsets, and the strength it takes to start over.
Every piece is Namor Approved!™—a nod to my four-legged best friend and the quiet courage he’s taught me.
 

In the spirit of love and longing, I also created the SeaShell Girl™ line — a collection inspired by the memory of a lost love, a siren’s song that still echoes across the waves, beautiful and unreachable.
It's a tribute to the kind of connection you find once in a lifetime, and never quite find again.
 

This isn't just beachwear. It’s a tribute to finding light after the storm, and honoring the songs of the heart that stay with us forever. A pursuit of living in service to others.

Thanks for supporting a brand with salt in its veins and heart in every stitch.