I am Rick Edwards....
I am the founder of Prince of Tides™, a South Florida, Gulf Coast inspired, beachwear line born from resilience, healing, and a deep love for the ocean.

In 2024, my chocolate lab NAMOR and I weathered Hurricane Helene together—a storm that reshaped more than just the shoreline in Florida's South Gulf Coast.

In the months that followed, I faced the losses from the hurricane devastation, the loss of my job and the end of a beautiful LOVE and relationship. But through it all, the sea remained constant, and Namor never left my side.
 

Prince of Tides™ is my way back to joy. It’s inspired by the laid-back rhythm of Gulf Coast life, the colors of Florida sunsets, and the strength it takes to start over.
Every piece is Namor Approved!™—a nod to my four-legged best friend and the quiet courage he’s taught me.
 

In the spirit of love and longing, I also created the SeaShell Girl™ line — a collection inspired by the memory of a lost love, a siren’s song that still echoes across the waves, beautiful and unreachable.
It's a tribute to the kind of connection you find once in a lifetime, and never quite find again.
 

This isn't just beachwear. It’s a tribute to finding light after the storm, and honoring the songs of the heart that stay with us forever. A pursuit of living in service to others.

Thanks for supporting a brand with salt in its veins and heart in every stitch.

 

GIVING BACK through STORM BORNE™

Prince of Tides™, a South Florida, Gulf Coast-inspired local brand offering custom men’s & women’s apparel — grown right here, born out of the storm, and always Namor Approved™ 💥
 

👕 We’ve launched a campaign called Storm Borne™ — local apparel designed to Buy, Wear & Donate.

For every Storm Borne™ item sold, $3.00 goes directly into a Hurricane Relief Fund to support our South Florida Gulf Coast locals — helping with permits, food, junk removal, hotels, rebuilds, and more when insurance or FEMA isn’t enough. I started this after living through Hurricane Helene in North Redington Beach, and saw how easily people fall through the cracks.
 

🔥 What I’m asking:
A partnership in support and exposure — share our weekly campaign post across your socials (FB, Insta, TikTok) to help us raise awareness & rebuild lives.
 

🙏 If interested, I can:

• Provide a discount code so your business and/or staff can wear our gear at cost

• Drop off flyers & posters printed locally for in-store

• Cross-promote your biz from all social accounts (Prince of Tides™, OMAC Design, and personal)

⚡ Even a simple share helps tremendously.
 

Check us out and preview the line here 👉 https://price-of-tides.printful.me/
 

📲 Let’s connect and storm forward together 💪

CONTACT

Rick Edwards & Namor
727-809-3158
o.m.a.c@icloud.com

#StormBorne #PrinceOfTides #GulfCoastStrong #NamorApproved #SeaShellGirl #SupportLocal #HurricaneRelief #FloridaSmallBiz #StormRelief #ShopToGive #RebuildTogether
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